Mostafa Sakna — Marketing & Brand

I read the market, build the strategy, and make the work myself.

Eight years across Egypt, Saudi Arabia, the United Arab Emirates, Italy and the UK — from 360 campaigns for Formula E and Haier, to 5× sales growth at Caffè Vergnano, to a coffee company I built from a signal I found in a data report.

Mostafa Sakna — 2026

Available for work Marketing · Brand · Intelligence Est. 2018 Scroll

Selected work

Six projects — 2024 to 2026

01Digital Marketing Specialist
Aug 2025 – Jan 2026
Turin, Italy

Caffè Vergnano 1882

Sales grew 5× in six months for a 140-year-old Italian coffee house.

Challenge: An established Italian brand with weak traction in a new market, selling something people buy on trust and taste.
Insight: Neither trust nor taste survives a product photo. Both travel through people actually drinking the coffee.
Work: Built the marketing strategy and oversaw paid performance with the performance team. Produced content across 12+ UGC and influencer campaigns, revamped the website, and ran onboarding for ambassadors and creators.
Then: Managed marketing for the local agent through the brand's expansion into Egypt.

02Marketing Team Leader
& Account Manager
via ThreeM Advertising

El Akhlas Furniture

A new revenue channel worth EGP 4M in six months, at 30%+ net margin.

Challenge: A B2B furniture supplier to cafés and restaurants, entirely dependent on one traditional sales channel.
Work: Directed a team of five through a full rebrand and digital transformation, opening a channel the business had never sold through.
Proves: Branding tied to the P&L — and people leadership, not just project delivery.

03Founder
Jun 2026 – Present
Cairo, Egypt

The Corner Bundlethecornerbundle.com

From a data signal to a company with three business models.

Signal: Producing reports at Crowd Analyzer, I kept seeing the same pattern: Egypt's home-coffee demand was growing faster than the brands serving it.
Work: Ran a formal market study, defined the segment, and built the brand end to end — positioning, brand story, tone of voice, packaging direction and the storefront.
Model: Three connected businesses: a D2C marketplace with a guides-and-recipes content engine; a B2B workplace programme built on machine-plus-supply with tiered consumption cashback; and an accelerator pairing coffee creators with investor capital to build standalone brands.
Proves: Business model design, unit economics and partnership structuring — not just campaign work.

04Sr. Graphic Designer →
Art Director
May 2024 – Mar 2025

Crowd Analyzer

Designer to my first step into marketing operations.

Context: The Arabic-first social listening and business intelligence platform. I joined as a designer, was promoted to Art Director, and took my first steps into marketing operations.
Work: Worked as part of the team on the full platform rebrand — identity and messaging. Built an educational content hub of 50+ assets. Ran PR and social campaigns, webinars and email. Produced the annual State of Social Media report and industry guides. Designed the LEAP exhibition booth and client experience.
Proves: B2B SaaS positioning, and the move from executing design into owning marketing work.

05Marketing Specialist
Mar 2025 – Sep 2025
Extend | The Ad Network

Tattra

A digital product launch, run 360.

Work: Built the digital marketing launch plan and led the 360 launch campaign across email, social and broadcast.
Detail: Developed the brand awareness campaigns and social media marketing plan, and supported creation of advertising content for TV and other platforms.
Proves: Product launch ownership across paid, owned and broadcast channels.

06Creative & Marketing
Consultant
Oct 2025 – Feb 2026

CUBE Consultants

Making a technical brand human.

Challenge: An architectural consultancy whose brand read as technical and impersonal, with no emotional entry point for its audience.
Work: Reshaped the brand's content and perception — content strategy and production, campaign launches, on-ground events, and new brand launches under the parent company. Brought in vendors through my own network and directed video production personally.
Proves: Brand repositioning in a category with no obvious emotional hook.

Forty-seven pages of campaigns, identity and production.

Campaign films and storyboards for Haier, Saudi Payments and Formula E. CGI launches and visual effects. AR filters and interactive experiences. Brand identities for Ora, Achrafiah, Sulivan and Takaline. Social and retail work across Egypt and Saudi Arabia — the full creative record behind the strategy work above.

PDF · 47 pages · 39 MB · also on behance.net/Mostafa_sakna

The long way round

I started in law. I left it for design. I ended up a marketer — and the detour is the point.

I spent two years learning the craft, then built a career making the work: identities at BlaBla-Studio, then two years in the creative team at Extend | The Ad Network on 360 campaigns for Almarai, Aramco, Riyad Bank, Haier and Saudi Payments.

The turn came at Crowd Analyzer. Sitting beside the research and business intelligence teams every day changed the first question I ask. It stopped being how should this look? and became what is the market telling us?

Since then every role has been a marketing role — a product launch at Extend, strategy and growth at Caffè Vergnano, brand repositioning at CUBE, and now business intelligence and communications at Lucidya, where I turn analytical output into deliverables stakeholders can act on.

Alongside all of it I've co-run ThreeM Advertising since 2021 — 25+ branding projects across Egypt, Saudi Arabia, the UAE and the UK.

And in 2026 I launched The Corner Bundle, because the most honest way to prove you understand a market is to build something in it.

I read the market, build the strategy, and make the work myself.

What makes me different?

I start with evidence, not a mood board

I've owned the number, not just the deck

I brief creative better because I've made it

Selected work

Caffè Vergnano 1882

El Akhlas Furniture

The Corner Bundlethecornerbundle.com

Crowd Analyzer

Tattra

CUBE Consultants

Strategy case studies

MSE Drives

UK Travel Bags & Smart Luggage

Habda — هبدة واحدة

Forty-seven pages of campaigns, identity and production.

How I work

Market & category research

Brand strategy & positioning

Go-to-market & launch

Content, UGC & creator programmes

The long way round

Let's build something worth measuring.