@font-face{
  font-family:"Creattion";
  src:url("../fonts/creattion.woff2") format("woff2");
  font-weight:400;font-style:normal;font-display:swap;
}
:root{
  --bone:#EFEDE8; --white:#FDFCFA; --ink:#121211; --ink-2:#1C1B1A;
  --soft:#57544F; --faint:#918D86; --line:#DCD8D1; --line-dark:#2E2C2A;
  --red:#DF4138;
  --sans:"Archivo","Helvetica Neue",Helvetica,Arial,sans-serif;
  --script:"Creattion","Brush Script MT",cursive;
  --mono:"JetBrains Mono","SF Mono",Menlo,monospace;
  --gut:clamp(20px,5vw,80px);
  --sec:clamp(76px,11vw,168px);
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--bone);color:var(--ink);font-family:var(--sans);
  font-size:17.5px;line-height:1.62;-webkit-font-smoothing:antialiased;overflow-x:hidden}
h1,h2,h3,h4{font-family:var(--sans);font-weight:700;margin:0;letter-spacing:-.035em;
  line-height:.98;text-wrap:balance}
p{margin:0}
a{color:inherit;text-decoration:none}
img{display:block;max-width:100%;height:auto}
:focus-visible{outline:2px solid var(--red);outline-offset:4px}

/* handwritten accent */
em.s{font-family:var(--script);font-style:normal;font-weight:400;color:var(--red);
  font-size:1.28em;line-height:.8;letter-spacing:.01em;padding:0 .06em;
  display:inline-block;vertical-align:-.06em}

.wrap{max-width:1340px;margin:0 auto;padding-left:var(--gut);padding-right:var(--gut)}
.lbl{font-family:var(--mono);font-size:.68rem;font-weight:500;letter-spacing:.2em;
  text-transform:uppercase;color:var(--faint)}
.dark .lbl{color:#8F8B84}
section{padding:var(--sec) 0}
.dark{background:var(--ink);color:var(--bone)}

.rv{opacity:0;transform:translateY(22px);
  transition:opacity .85s cubic-bezier(.16,1,.3,1),transform .85s cubic-bezier(.16,1,.3,1)}
.rv.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .rv{opacity:1;transform:none;transition:none}
  *{animation:none!important}
}

/* nav */
nav{position:sticky;top:0;z-index:60;background:rgba(239,237,232,.82);
  backdrop-filter:blur(14px);border-bottom:1px solid var(--line)}
nav .wrap{display:flex;align-items:center;justify-content:space-between;gap:20px;height:64px}
nav .me{display:flex;align-items:center;gap:10px;font-weight:600;font-size:.95rem;letter-spacing:-.01em}
nav .dot{width:7px;height:7px;border-radius:50%;background:var(--red);flex:none}
nav ul{display:flex;gap:30px;list-style:none;margin:0;padding:0}
nav ul a{font-family:var(--mono);font-size:.7rem;font-weight:500;letter-spacing:.14em;
  text-transform:uppercase;color:var(--soft);transition:color .25s}
nav ul a:hover{color:var(--red)}
nav .cta{font-family:var(--mono);font-size:.68rem;letter-spacing:.14em;text-transform:uppercase;
  border:1px solid var(--ink);padding:9px 16px;transition:background .25s,color .25s}
nav .cta:hover{background:var(--ink);color:var(--bone)}
@media(max-width:860px){nav ul{display:none}}
@media(max-width:520px){nav .cta{display:none}}

/* hero */
.hero{padding:clamp(60px,10vw,120px) 0 clamp(40px,6vw,64px)}
.hero h1{font-size:clamp(2.5rem,7.4vw,6.4rem);font-weight:700;max-width:19ch}
.hero .sub{margin-top:clamp(26px,4vw,40px);display:grid;grid-template-columns:1.1fr .8fr;
  gap:clamp(24px,5vw,72px);align-items:end}
.hero .sub p{font-size:clamp(1.02rem,1.5vw,1.18rem);color:var(--soft);max-width:48ch}
.hero .port{position:relative;justify-self:end;width:100%;max-width:300px}
.hero .port img{width:100%}
.hero .port .cap{position:absolute;left:0;bottom:-30px;font-family:var(--mono);font-size:.62rem;
  letter-spacing:.14em;text-transform:uppercase;color:var(--faint)}
.meta{margin-top:clamp(56px,8vw,96px);border-top:1px solid var(--line);padding-top:20px;
  display:flex;flex-wrap:wrap;gap:12px 40px;align-items:center}
.meta span{font-family:var(--mono);font-size:.68rem;letter-spacing:.14em;
  text-transform:uppercase;color:var(--soft)}
.meta .scroll{margin-left:auto;color:var(--faint);display:flex;align-items:center;gap:8px}
.meta .scroll::after{content:"";width:22px;height:1px;background:var(--faint);
  animation:sl 2.4s ease-in-out infinite}
@keyframes sl{0%,100%{transform:translateX(0);opacity:.4}50%{transform:translateX(7px);opacity:1}}
@media(max-width:820px){
  .hero .sub{grid-template-columns:1fr;gap:34px}
  .hero .port{justify-self:start;max-width:210px}
  .hero .port .cap{position:static;display:block;margin-top:10px}
  .meta .scroll{display:none}
}

/* brand marquee */
.brands{padding:clamp(40px,5vw,64px) 0;border-top:1px solid var(--line);
  border-bottom:1px solid var(--line);overflow:hidden}
.brands .lbl{text-align:center;margin-bottom:clamp(24px,3vw,34px)}
.marquee{--speed:52s;position:relative;overflow:hidden;
  -webkit-mask:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent);
          mask:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent)}
.marquee__track{display:flex;width:max-content;animation:marquee var(--speed) linear infinite}
.marquee:hover .marquee__track,.marquee:focus-within .marquee__track{animation-play-state:paused}
.marquee__list{display:flex;flex:none;list-style:none;margin:0;padding:0}
@keyframes marquee{to{transform:translateX(-50%)}}
.brand-cell{flex:none;width:clamp(150px,15vw,205px);height:clamp(66px,7vw,86px);
  padding:0 clamp(18px,2.4vw,34px);display:grid;place-items:center}
.brand-cell img{max-width:100%;max-height:100%;width:auto;height:auto;object-fit:contain;
  opacity:.62;transition:opacity .35s,transform .35s}
.brand-cell:hover img{opacity:1;transform:scale(1.05)}
@media (prefers-reduced-motion:reduce){
  .marquee{overflow-x:auto;-webkit-mask:none;mask:none}
  .marquee__track{animation:none}
  .marquee__list[aria-hidden]{display:none}
}

/* difference — tighter vertical rhythm */
.diff{padding:clamp(48px,6vw,84px) 0}
.diff .head{display:grid;grid-template-columns:.7fr 1.3fr;gap:clamp(20px,5vw,64px);
  margin-bottom:clamp(32px,4vw,52px)}
.diff h2{font-size:clamp(1.75rem,4.4vw,3.3rem)}
.diff .head p{color:var(--soft);font-size:1.05rem;max-width:52ch}
.three{display:grid;grid-template-columns:repeat(auto-fit,minmax(265px,1fr));gap:1px;
  background:var(--line)}
.three .c{background:var(--bone);padding:clamp(24px,3vw,38px) clamp(20px,2.4vw,32px);
  display:flex;flex-direction:column;gap:13px}
.three .n{font-family:var(--mono);font-size:.68rem;letter-spacing:.16em;color:var(--red)}
.three h3{font-size:1.26rem;letter-spacing:-.02em;line-height:1.15}
.three p{color:var(--soft);font-size:.96rem}
@media(max-width:800px){.diff .head{grid-template-columns:1fr;gap:18px}}

/* numbers */
.figs{display:grid;grid-template-columns:repeat(auto-fit,minmax(190px,1fr));
  gap:clamp(34px,5vw,56px);border-top:1px solid var(--line-dark);padding-top:clamp(40px,5vw,60px)}
.fig .v{font-size:clamp(2.6rem,6.2vw,4.9rem);font-weight:700;letter-spacing:-.05em;
  line-height:.9;color:var(--red);font-variant-numeric:tabular-nums;white-space:nowrap;
  display:flex;align-items:baseline;gap:.12em}
.fig .v .u{font-size:.52em;letter-spacing:-.02em}
.fig .k{font-family:var(--mono);font-size:.68rem;letter-spacing:.14em;text-transform:uppercase;
  color:#98938C;margin-top:16px;line-height:1.6}

/* work */
.whead{display:flex;flex-wrap:wrap;gap:16px;justify-content:space-between;align-items:flex-end;
  margin-bottom:clamp(40px,5vw,72px)}
.whead h2{font-size:clamp(1.9rem,5vw,3.6rem)}
.proj{border-top:1px solid var(--line);padding:clamp(34px,4.6vw,62px) 0;display:grid;
  grid-template-columns:.34fr .66fr;gap:clamp(22px,4vw,56px)}
.proj:last-child{border-bottom:1px solid var(--line)}
.pmeta{display:flex;flex-direction:column;gap:9px}
.pidx{font-family:var(--mono);font-size:.68rem;letter-spacing:.18em;color:var(--red)}
.prole{font-family:var(--mono);font-size:.66rem;letter-spacing:.1em;text-transform:uppercase;
  color:var(--faint);line-height:1.8}
.proj h3{font-size:clamp(1.6rem,3.6vw,2.6rem);margin-bottom:16px}
.proj h3 small{display:block;font-family:var(--mono);font-size:.62rem;font-weight:400;
  letter-spacing:.14em;text-transform:uppercase;color:var(--faint);margin-top:9px}
.res{font-size:clamp(1.15rem,2.3vw,1.72rem);font-weight:600;letter-spacing:-.025em;
  line-height:1.2;margin-bottom:24px;max-width:30ch}
.res b{color:var(--red);font-weight:700}
.proj dl{display:grid;grid-template-columns:104px 1fr;gap:12px 22px;margin:0;font-size:1rem;
  color:var(--soft)}
.proj dt{font-family:var(--mono);font-size:.63rem;letter-spacing:.12em;text-transform:uppercase;
  color:var(--faint);padding-top:6px}
.proj dd{margin:0}
@media(max-width:860px){
  .proj{grid-template-columns:1fr;gap:16px}
  .proj dl{grid-template-columns:1fr;gap:2px 0}
  .proj dt{padding-top:13px}
}

/* filters */
.filters{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:clamp(30px,4vw,48px)}
.filters button{font-family:var(--mono);font-size:.67rem;letter-spacing:.14em;
  text-transform:uppercase;background:transparent;color:var(--faint);border:1px solid var(--line);
  padding:10px 18px;cursor:pointer;transition:all .28s}
.filters button:hover{color:var(--ink);border-color:var(--soft)}
.filters button[aria-pressed="true"]{background:var(--ink);color:var(--bone);border-color:var(--ink)}

/* strategy case studies */
.scases{display:grid;grid-template-columns:repeat(auto-fit,minmax(310px,1fr));
  gap:clamp(18px,2.4vw,32px)}
.scase{border:1px solid var(--line-dark);padding:clamp(28px,3.4vw,44px);
  display:flex;flex-direction:column;gap:16px;transition:border-color .35s,background .35s}
.scase:hover{border-color:var(--red);background:#171615}
.scase .sn{font-family:var(--mono);font-size:.66rem;letter-spacing:.18em;color:var(--red)}
.scase h3{font-size:clamp(1.5rem,3vw,2.2rem)}
.scase .sc-line{color:#9B9691;font-size:1rem;flex:1}
.scase .sc-stats{display:flex;flex-wrap:wrap;gap:8px 22px;padding-top:6px;
  border-top:1px solid var(--line-dark)}
.scase .sc-stats span{font-family:var(--mono);font-size:.64rem;letter-spacing:.1em;
  text-transform:uppercase;color:#8F8B84}
.scase .sc-stats b{color:var(--bone);font-weight:600}

/* masonry project grid — natural aspect ratios, nothing cropped */
.cards{column-count:3;column-gap:clamp(12px,1.6vw,20px)}
@media(max-width:1040px){.cards{column-count:2}}
@media(max-width:640px){.cards{column-count:1}}
.card{break-inside:avoid;display:inline-block;width:100%;
  margin:0 0 clamp(20px,2.6vw,34px);position:relative}
.card .frame{background:var(--ink-2);overflow:hidden}
.card img{width:100%;height:auto;display:block;transition:transform .9s cubic-bezier(.16,1,.3,1)}
.card:hover img{transform:scale(1.02)}
.card .bar{display:flex;flex-direction:column;gap:5px;
  margin-top:14px;padding-bottom:14px;border-bottom:1px solid var(--line)}
.card .t{font-size:1.18rem;font-weight:700;letter-spacing:-.03em}
.card .cl{font-family:var(--mono);font-size:.66rem;letter-spacing:.14em;text-transform:uppercase;
  color:var(--red)}
.card .mt{font-family:var(--mono);font-size:.62rem;letter-spacing:.1em;text-transform:uppercase;
  color:var(--faint)}
.card .go{font-family:var(--mono);font-size:.64rem;letter-spacing:.14em;text-transform:uppercase;
  color:var(--faint);transition:color .3s}
.card:hover .go{color:var(--red)}
.card.hide{display:none}
.card .nofig{background:var(--ink-2);border:1px solid var(--line-dark);padding:34px 26px;
  display:flex;flex-direction:column;gap:14px;min-height:280px;justify-content:space-between}
.card .nofig .eyebrow-x{font-family:var(--mono);font-size:.62rem;letter-spacing:.16em;
  text-transform:uppercase;color:var(--red)}
.card .nofig .big{font-size:1.5rem;font-weight:700;letter-spacing:-.03em;line-height:1.12;color:var(--bone)}
.card .nofig .sm{font-size:.92rem;color:#8F8B84;line-height:1.5}

/* portfolio download */
.dl{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,5vw,64px);align-items:stretch}
.dl-cover{display:flex;align-items:center;justify-content:center;height:100%;min-width:0}
.dl-body{display:flex;flex-direction:column;justify-content:center;gap:20px;min-width:0}

.ipad{width:100%;height:auto;display:block;
  filter:drop-shadow(0 30px 46px rgba(18,18,17,.26));
  transition:transform .7s cubic-bezier(.16,1,.3,1)}
.dl-cover:hover .ipad{transform:translateY(-7px)}
@media(max-width:860px){.dl{grid-template-columns:1fr;gap:38px}
  .dl-cover{max-width:480px}}

/* strategy deck block on project pages */
.deck{display:grid;grid-template-columns:1fr 1fr;gap:clamp(26px,4.4vw,60px);align-items:center;
  border-top:1px solid var(--line);padding:clamp(44px,6vw,86px) 0 clamp(20px,3vw,40px)}
.deck-vis{display:block;min-width:0}
.deck-vis img{width:100%;height:auto;display:block;
  filter:drop-shadow(0 26px 40px rgba(18,18,17,.24));
  transition:transform .7s cubic-bezier(.16,1,.3,1)}
.deck-vis:hover img{transform:translateY(-6px)}
.deck-body{display:flex;flex-direction:column;justify-content:center;gap:18px;min-width:0}
.deck-body h2{font-size:clamp(1.5rem,3.2vw,2.4rem)}
.deck-lead{color:var(--soft);font-size:1rem;max-width:48ch}
@media(max-width:860px){.deck{grid-template-columns:1fr;gap:32px}.deck-vis{max-width:470px}}

/* services */
.svc{border-top:1px solid var(--line)}
.srow{border-bottom:1px solid var(--line);padding:clamp(26px,3.4vw,44px) 0;display:grid;
  grid-template-columns:72px .5fr 1fr;gap:clamp(16px,3vw,44px);align-items:baseline}
.srow .sn{font-family:var(--mono);font-size:.68rem;letter-spacing:.16em;color:var(--red)}
.srow h3{font-size:clamp(1.2rem,2.5vw,1.85rem)}
.srow p{color:var(--soft);font-size:1rem}
@media(max-width:800px){.srow{grid-template-columns:1fr;gap:8px}}

/* story */
.story{display:grid;grid-template-columns:.7fr 1.3fr;gap:clamp(24px,5vw,72px)}
.story .body{display:grid;grid-template-columns:repeat(auto-fit,minmax(270px,1fr));
  gap:clamp(24px,3.4vw,48px)}
.story .body div{display:flex;flex-direction:column;gap:18px}
.story p{color:var(--soft);font-size:1.04rem}
.story .pull{font-size:clamp(1.3rem,2.6vw,1.85rem);line-height:1.3;color:var(--ink);
  letter-spacing:-.03em;font-weight:600}
@media(max-width:860px){.story{grid-template-columns:1fr;gap:26px}}

/* timeline */
.tl{border-top:1px solid var(--line-dark)}
.trow{display:grid;grid-template-columns:186px 1fr 1fr;gap:clamp(12px,3vw,40px);padding:19px 0;
  border-bottom:1px solid var(--line-dark);align-items:baseline}
.tw{font-family:var(--mono);font-size:.71rem;letter-spacing:.05em;color:#8F8B84;
  font-variant-numeric:tabular-nums;white-space:nowrap}
.tc{font-weight:600;font-size:1.03rem;letter-spacing:-.015em}
.tt{color:#A5A09A;font-size:.95rem}
.trow.now .tc{color:var(--red)}
@media(max-width:780px){.trow{grid-template-columns:1fr;gap:3px;padding:17px 0}}

/* contact — borderless */
.contact h2{font-size:clamp(2.3rem,8.4vw,6.6rem);max-width:16ch}
.contact .lead{margin-top:28px;color:#A5A09A;font-size:1.1rem;max-width:46ch}
.links{margin-top:clamp(48px,6vw,80px);display:grid;
  grid-template-columns:repeat(auto-fit,minmax(230px,1fr));gap:clamp(26px,3vw,44px)}
.links .k{font-family:var(--mono);font-size:.63rem;letter-spacing:.16em;text-transform:uppercase;
  color:#6F6B66;margin-bottom:10px}
.links .v{font-size:1.06rem;word-break:break-word;color:var(--bone);position:relative;
  display:inline-block}
.links a .v::after{content:"";position:absolute;left:0;right:100%;bottom:-3px;height:1px;
  background:var(--red);transition:right .4s cubic-bezier(.16,1,.3,1)}
.links a:hover .v::after{right:0}
.links a:hover .v{color:var(--red)}
footer{padding:26px 0}
footer .wrap{display:flex;flex-wrap:wrap;gap:10px 26px;justify-content:space-between}
footer span{font-family:var(--mono);font-size:.65rem;letter-spacing:.12em;text-transform:uppercase;
  color:#6F6B66}

/* ---------------- project detail page ---------------- */
.phero{padding:clamp(52px,7vw,96px) 0 clamp(28px,3.4vw,44px)}
.back{font-family:var(--mono);font-size:.66rem;letter-spacing:.16em;text-transform:uppercase;
  color:var(--soft);display:inline-flex;gap:9px;align-items:center;transition:color .25s}
.back:hover{color:var(--red)}
.back::before{content:"←"}
.phero h1{font-size:clamp(2.1rem,6vw,4.6rem);margin-top:26px;max-width:16ch}
.pfacts{margin-top:clamp(34px,4.4vw,56px);display:grid;
  grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:clamp(20px,3vw,40px);
  border-top:1px solid var(--line);padding-top:24px}
.pfact .k{font-family:var(--mono);font-size:.62rem;letter-spacing:.15em;text-transform:uppercase;
  color:var(--faint);margin-bottom:7px}
.pfact .v{font-size:1rem;font-weight:600;letter-spacing:-.015em}
.pbody{max-width:64ch;margin-top:clamp(34px,4vw,52px);font-size:1.12rem;color:var(--soft)}
.pnote{margin-top:14px;font-family:var(--mono);font-size:.66rem;letter-spacing:.12em;
  text-transform:uppercase;color:var(--red)}
.pshots{display:flex;flex-direction:column;gap:clamp(14px,2vw,26px);
  padding-bottom:clamp(50px,7vw,96px)}
.pshots img{width:100%;height:auto;background:var(--ink-2)}
.pnext{border-top:1px solid var(--line);padding:clamp(34px,4.4vw,60px) 0 clamp(60px,8vw,110px);
  display:flex;flex-wrap:wrap;gap:18px;justify-content:space-between;align-items:center}
.pnext .n{font-family:var(--mono);font-size:.64rem;letter-spacing:.16em;text-transform:uppercase;
  color:var(--faint);margin-bottom:8px}
.pnext .t{font-size:clamp(1.2rem,2.6vw,1.9rem);font-weight:700;letter-spacing:-.03em;
  transition:color .25s}
.pnext a:hover .t{color:var(--red)}

/* media embeds */
.media{display:flex;flex-direction:column;gap:clamp(18px,2.4vw,30px);
  padding-bottom:clamp(40px,5vw,72px)}
.media h2{font-size:clamp(1.3rem,2.8vw,2rem);margin-bottom:4px}
.embed{position:relative;width:100%;background:var(--ink-2);border:1px solid var(--line)}
.embed.doc{aspect-ratio:16/10}
.embed.vid{aspect-ratio:16/9}
.embed.reel{aspect-ratio:1/1.34;max-width:460px}
.embed iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.embed-cap{font-family:var(--mono);font-size:.63rem;letter-spacing:.14em;text-transform:uppercase;
  color:var(--faint);margin-top:9px}

/* deep case-study sections */
.deep{display:flex;flex-direction:column;gap:clamp(34px,4.4vw,60px);
  padding-bottom:clamp(50px,7vw,96px)}
.deep section{padding:0}
.deep h2{font-size:clamp(1.35rem,3vw,2.15rem);margin-bottom:18px}
.deep h2 .num{font-family:var(--mono);font-size:.6em;color:var(--red);
  letter-spacing:.14em;margin-right:14px;font-weight:400}
.deep p{color:var(--soft);max-width:70ch;margin-bottom:12px}
.deep ul{margin:0 0 12px;padding-left:19px;color:var(--soft);display:flex;
  flex-direction:column;gap:7px;max-width:70ch}
.dgrid{display:grid;grid-template-columns:repeat(auto-fit,minmax(215px,1fr));
  gap:1px;background:var(--line);margin-top:6px}
.dcell{background:var(--bone);padding:22px 20px;display:flex;flex-direction:column;gap:8px}
.dcell .dk{font-family:var(--mono);font-size:.61rem;letter-spacing:.14em;
  text-transform:uppercase;color:var(--red)}
.dcell .dv{font-size:1.5rem;font-weight:700;letter-spacing:-.04em;
  font-variant-numeric:tabular-nums}
.dcell .dd2{font-size:.88rem;color:var(--soft);line-height:1.5}
.dtable{width:100%;border-collapse:collapse;font-size:.93rem;margin-top:6px}
.dtable th,.dtable td{text-align:left;padding:11px 14px;border-bottom:1px solid var(--line)}
.dtable th{font-family:var(--mono);font-size:.61rem;letter-spacing:.13em;
  text-transform:uppercase;font-weight:500;color:var(--faint)}
.dtable td{color:var(--soft)}
.dtable td:first-child{color:var(--ink);font-weight:600}
.dscroll{overflow-x:auto}
.pull2{font-size:clamp(1.1rem,2.3vw,1.5rem);font-weight:600;letter-spacing:-.03em;
  line-height:1.3;color:var(--ink);border-left:3px solid var(--red);
  padding-left:22px;margin:4px 0 8px;max-width:58ch}